Logo & Collateral design
Olio is a new age energy company that works to ensure that sustainable energy is available to the community.
The unique nature of the name (the arrangement of characters, to be precise), Olio, lent itself to the identity. We created a wordmark that reads any which way you lay it on a canvas. We also pulled out an icon from the wordmark, although this would be used in very rare cases.
The palindrome can also be used to create patterns and work very well on any media form.
We also created a tagline for the brand, ‘Energy for today’, which suggests that no matter the time or era, be it the present or future, Olio creates sustainable energy relevant to that time.
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